Today, BMT NU Ngasem Management conducted a comparative study at the Grand Keisha Hotel. This activity was carried out as part of development efforts in preparation for the NU BMT NU Ngasem Guest House Business.The Grand Keisha Hotel, which is strategically located in the center of Yogyakarta, has long been known as one of the 4 star hotels with the best service. It is hoped that this visit will provide new insights for the management of BMT NU Ngasem in improving the quality of service and operational management as well as future hotel management.During the visit, the management of BMT NU Ngasem was warmly welcomed by the management of the Grand Keisha Hotel. The event began with a presentation session from the General Manager of the Grand Keisha Hotel, Mr. Ibnu Novel Hafidz, who shared his experience and in-depth knowledge regarding international standard hotel management. Mr. Novel said, "Company branding is not just about having our logo displayed on billboards, but the best branding is that we spread goodness everywhere." he said.One of the main focuses of this visit is hotel management, including marketing strategy, customer service, human resource management and operational efficiency. The managers enthusiastically asked questions and had

active discussions, taking advantage of the opportunity to understand the best practices that have been proven at the Grand Keisha Hotel.In addition, BMT NU Ngasem managers were also invited to take a tour of the hotel facilities, including guest rooms, restaurants, meeting rooms and swimming pools. This aims to enable them to see directly the implementation of the management concepts that have been explained in the presentation session.President Director of Kopsyah BMT NU Ngasem, Moh Wahyudi, expressed his appreciation for the friendliness and welcome given by the Grand Keisha Hotel management team. "We are grateful for this opportunity and are confident that the experience we have gained today will be very valuable in efforts to improve the quality of service and operational management at BMT NU Ngasem," he said.This comparative study event at the Grand Keisha Hotel is expected to be the beginning of closer collaboration between BMT NU Ngasem and the hotel industry. By exchanging knowledge and experience between the sharia economic sector and the hotel industry, it is hoped that it can encourage the growth and development of both sectors to achieve the best standards.